The Quiet Beast
Role
Producer, art director, set designer, stylist
Shoot date
9 June 2026, Berlin
Photographer
Olga Salasc
Couture
Heron Mortuum
Model
Luca Gutzler
Budget
€502
Team
8 people
Published
In Frame, cover story, July 2026; selected by 6 magazines
The project
A fashion editorial with photographer Olga Salasc and the couture brand Heron Mortuum. The set reads as raw industrial architecture; the whole shoot cost €502.
My role
I ran the production and designed the set. Over three days I built it alone from hardware-store materials: a wall of plastic tiles with holes cut for the smoke machine and lights, a pipe made of plastic and spray paint, and a concrete floor made from wallpaper. I found the props, styled the shoot and kept the team of eight on schedule: photographer, makeup artist, gaffer, videographer, assistant, model, couturier and me.
The challenge
Making cheap materials read as real architecture under smoke and strong light.
The result
In Frame ran the story as its cover in July 2026. Six magazines selected it in total, with more issues to follow.
In print
In Frame, Men Edition, issue 311, July 2026
Building the set
Laying the wallpaper floor
The wall before the lights go on
Planning and credits
Call sheet for the shoot day, 9 June 2026
Credits
Photographer
Olga Salasc
Art director, set designer, stylist
Veronika Yavorskaya
Model
Luca Gutzler
Designer, Heron Mortuum
Louis Grau
Makeup and hair
Karolina Sharifullina
Retoucher
Ekaterina Motorina
Gaffer
Valerii Vitiuk
Videographer
Lev Danylov
Assistant
Myroslav Boichuk
Budget
Item
Amount
Set
Construction
€120.95
Decor
€68.35
Wallpaper
€15.95
Screws
€8.18
Consumables
€11.85
Subtotal — Set
€225.28
Equipment and studio
Equipment (provided free)
€0.00
Smoke machine rental
€31.83
Studio rental (1 day)
€50.00
Subtotal — Equipment and studio
€81.83
Catering
€132.00
Transport
€63.27
Total
€502.38