Dress to Digress
Format
Spec commercial for Weekday
Role
Stylist, art direction
Year
2026, Berlin
Director
Marcus Nolan
Production
Marcus Nolan, Undercurrent
Budget
€2,700 in total
Team
12 people, 3 models
Published
Instagram reel
The film, 37 seconds
The project
A spec commercial for Weekday, directed by Marcus Nolan: three friends in one apartment set.
My role
I did the styling and art direction. I built the visual direction with moodboards and sketches, visited several stores to select the clothes, ordered pieces, chose the accessories and worked with the three models on set.
The challenge
The clothing delivery was delayed. I contacted the transport company directly and got it moved up.
Styling
Moodboards for the three looks, with try-on photos, and the styling budget by item. The purchased pieces came to about €480; shoes, bags and accessories cost nothing.
Look 1: grey and olive
Look 2: beige
Look 3: blue
Styling budget, about €480
Behind the scenes
Behind-the-scenes photos from the shoot.